More Press

The wonderful women over at Brides magazine have always been generous and supportive of me from my very early days 23 years ago. They are an incredible assortment of talented, smart and savvy women who have always brought out the best in so many of us. When I was launching ASC they were kind enough to post this on their blog.

WEDDING CAKES

Sweet savings

WEDNESDAY APRIL 29, 2009

Courtesy of A Simple Cake

I'm always excited when I find out that a fashion designer has created a less expensive line (like Alfred Angelo's Recessionista collection) so I was excited to learn that the trend might be spreading to other industries. A case in point: noted cake designer Gail Watson has created A Simple Cake, a Web site that allows brides to order cakes that have all the class and style of her delicious confections at a much less expensive price. "The designs have been streamlined to be elegant and beautiful, and not necessarily plain," she says. Trying to save money on your cake? Watson suggests that you be frank with your baker from the beginning. "If I know that there is a limit to the budget, I can guide her to making some good and effectual choices," says Watson. "There are many ways for me to work a design that it might have a similar impact but at less expense." —Kathryn Papanek